The Marketing class at LPHS went to downtown Minneapolis on Monday, May 2, to study promotional activities used by retailers. Each student had a worksheet to complete relating to their observations of marketing techniques they have been studying . Points of interest included: the Skyway system, IDS court, Capella Tower with the accounting firm of BakerTilly, and Target Center.
On the way, the class stopped at Lunds & Byerly’s Ridgedale. Chris Bonk, the store manager, showed us around. He pointing out displays of interest, and how they tried to make their store a one stop shopping experience.
Once downtown, the class went to the skyway system, which attracts 9000 to 10000 people who pass through daily.
Students were given a couple hours to complete the worksheet. They were able to observe displays, promotions, and merchandising. They also had to shop and price various merchandise items. One of the tougher choices was deciding where to eat lunch.
After lunch we went to the accounting firm of Baker Tilly International, the 12 largest firm in the US. A CPA explained what an accountant does and we also were able to speak with the marketing director. She explained how she and her team were working on an upcoming community event the firm was sponsoring. We were given a tour of the 23rd and 22nd floors of the Capella Tower.
The day ended at Target Center where we were escorted to the offices and told about how to get a job in marketing from the marketing director. Working with a variety of tours, acts, and shows keeps Anna Barbario very busy. Target center had just hosted the Who and was in the process of getting ready for Paul McCartney. We were given a tour back stage to see some of the preparations. Work ethic, attitude and common sense were stressed as important qualities employers look for in perspective employees.
Picture ID: Becca McKinnon, Taylor Kriz, Kendra Ziermann, Andrew Gebhardt, Tyler Norman, Tori Trenttin, Logan Aargaard, Travis Bayerl, Blair Jilek, Beth Bettcher, Kala Hecksel, Valeria Lopez, Cara Maynard.
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